Welcome to Penny4, an award-winning video production company, creating well-crafted stories tailored for the internet and social media.


By 2021, 82% of all internet traffic will be video

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Smartphones have changed the game for video. They have given us the ability to create beautiful content in near real time for Instagram, Twitter, Facebook and others. A brand’s reputation today is determined not only by the product or service they sell, but how they actively present themselves on social media.

Penny4 offers social media video shot on both cinema-grade cameras and smartphones:

  • Video for cross-platform posting

  • Highlight/sizzle reels

  • Commercials

  • Live mobile streaming

  • Product launches

  • Event coverage

  • Creative Instagram Stories

Contact us to discuss your social media video strategy


75% of video watched online is on mobile

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Penny4 x IGTV

Penny4 and Instagram collaborated on the major launch of their new social media platform, IGTV.

IGTV is Instagram’s home for longer, vertical videos.

We filmed IGTV’s European tour for their internal teams, including the big launch in London, and community events in Stockholm, Paris and Cologne.

Of course, we shot them vertically, and on smartphones. It was in keeping with the platform, and made it cheaper and easier to film with all the top quality smartphone video now offers.


Video generates 1200% more shares than text/photo combined

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