Smartphones have changed the game for video. They have given us the ability to create beautiful content in near real time for Instagram, Twitter, Facebook and others. A brand’s reputation today is determined not only by the product or service they sell, but how they actively present themselves on social media.
Penny4 offers social media video shot on both cinema-grade cameras and smartphones:
Video for cross-platform posting
Live mobile streaming
Creative Instagram Stories
75% of video watched online is on mobile
Penny4 x IGTV
Penny4 and Instagram collaborated on the major launch of their new social media platform, IGTV.
IGTV is Instagram’s home for longer, vertical videos.
We filmed IGTV’s European tour for their internal teams, including the big launch in London, and community events in Stockholm, Paris and Cologne.
Of course, we shot them vertically, and on smartphones. It was in keeping with the platform, and made it cheaper and easier to film with all the top quality smartphone video now offers.
Video generates 1200% more shares than text/photo combined